The human–AI agent partnership that booked 48 demos in 3 months
The starting point
Our client's target customers are local businesses. They had early signs of fit across several markets:
Every one of those customers had found them through word of mouth.
The client lacked a proactive outreach system, which made their growth depend on referrals. This hindered the speed required to quickly test out different markets and scale with confidence.
The goal
They wanted to validate those markets and expand into similar ones, proactively. We designed an email program to book meetings every week, then used the live feedback from each week's conversations to sharpen the next week's targeting.
How we solved it
We took a human+agent approach. Outreach, client relations and reading market feedback were still driven by human judgement whereas, finding the right prospects, verifying the owners, sourcing accurate contact, scheduling emails was all agentic.
Human
Judgement and relationships- Outreach decisions
- Client relations
- Reading market feedback
Agent
The legwork, on autopilot- Finding the right prospects
- Verifying each owner
- Sourcing accurate contact details
- Scheduling the emails
This project has shown us the true power of AI: used judiciously, it can enhance our businesses multi-fold.The Kunsoth AI team
Results vs industry benchmarks
3 monthsOver the course of 3 months, we reached 1,699 unique businesses in 8 markets, averaging about 4 meetings per week.
The sheer scale of this level of iteration was possible due to the time and effort saved by delegating playbook-driven work to AI.
To see for ourselves how much this agentic AI system helped us, we first did the same work manually: to learn how to do it, and to test whether AI could do it at least as well, how long it would take and what it would cost. Here are the results: